![]() ![]() While setting up a referral-incentive program can be key, supporting a culture where women want to recruit other women is the foundation. If a company’s culture supports female employees, they’ll be more than willing to recruit on its behalf. If ad tech companies are struggling to recruit talented women, they should turn to current female employees and incentivize them with referral programs. Smart women in ad tech know other smart women in ad tech. ![]() However, among the small number of companies started by women, a balanced workforce is the norm. A recent study found that tech companies founded by men rarely achieve gender parity in their workforces, especially in their leadership. This can result in an accidental male-driven company culture, when an even mix can set a business up for success. If an ad tech startup has yet to hire any women in prominent positions when it has two to five employees, the trend is likely to continue when its staff grows to 10 to 15. They should consider requesting training outside their job description, joining the data scientist call, reading the API documentation, learning how to debug an app, gaining a certification in SQL and always asking technical questions to expand their understanding.Īd tech startups tend to be male-dominated, resulting in an unbalanced culture from the start. Women can progress to participating and even leading technical conversations within their ad tech companies by harboring a commitment to learning and being dangerous enough to break stuff. Efforts like Girls Who Code are working to address that decline for future generations, but that doesn’t mean we should wait to find solutions to boost female leadership in the present. ![]() Today, women only account for 25% of the field, with that number steadily declining. In 1995, 37% of computer scientists were women. Taken a step further, leaders should encourage individuals to raise their hands for projects they may be hesitant to try, but leaders feel they are ready to tackle. This way, both female and male colleagues are given equal chances to rise to a challenge. This can be done simply by being more thoughtful – putting more consideration into how and to whom opportunities are assigned. Both male and female leaders alike need to create opportunities for employment or even promotions for women. ![]()
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